Monday, March 15, 2010

048: Logorama (2009)

Title: Logorama (2009)
Starring: Bob Stephenson, Aja Evans, Joel Michaely
Directed By: François Alaux, Hervé de Crécy, Ludovic Houplain

Maybe its cheating to review a short film, but when it's this good you kind of HAVE to. Clocking in at approximately 16 minutes, this Academy Award winning animated short features a visually stunning world comprised entirely of hundreds of recognizable corporate logos.

The plot involves a high-speed chase through the city that ends in catastrophic destruction. The criminal in the chase is Ronald McDonald. The cops are all Michelin Men. Big Boy is held hostage. The Jolly Green Giant is a zookeeper watching over the MGM Lion, the Ecko Rhino and more. All of these logos come together seamlessly to create a fantastic social commentary on modern American consumerism.

This film is incredible and it really does have to be seen to be believed. You can watch it (in its entirety) here. Highly recommended.

Score: 9.5/10

1 comment:

  1. I was about to argue that this seemed like a cheat on your movie blog, but then I figured it was on the academy awards. So it makes sense. At least to me.
    I watched it. It is pretty epic. I would list my favorite parts, but I don't want to spoil it for others.

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